Website Promotion is becoming difficult day by day and this is becuase there are lot of sites. One other reason behing this is that internet is a global village and when ever you type any thing on search engine it usually takes out the results from all available website on the internet so the search is not usually localized in the sense of area or city. So it is quite hard for small business website to come up in search results . Still if you work hard and focus on your products and know your line then you can take advantage of this internet revolution. One step towards this is to announce new promotions on your website at periodic intervals so that the people become addicted to your website and they keep on coming for special deals. They would obvisoly prefer you becase you are in their area and they would even save the shipping cost if they purchase from you. Another practive is to send regular email newsletters to your clients about different deals and special items. Also your website should be easy to navigate so that customers can locate the items easily.
You should remember that a website is a 24 hour store and it is even up on holidays so by concentrating on it you are making sure that people keep on purchasing even on holidays . What more can a business man think of .